Services
From consulting on your social media strategy to full management of your platforms, Duet offers a suite of digital marketing services tailored to your individual needs.
Work with an independent social media professional, and skip the agency fees and red tape.
Social Media Strategy
When you’re investing time, money, and resources to show up online, it’s crucial to have a blueprint that clearly defines who you are, your plan, goals, and how to measure them.
Your social media strategy is the blueprint for everything you do and how you communicate online. Without defining your voice, style, and audience in a digital space, there’s little to differentiate you from your competitors and the sea of content online.
Below are different offerings to refine your social media strategy based on your needs.
Social Media Audit: Analyze existing social media presence and performance in order to determine optimizations
Competitor Audit: Evaluate competitors, benchmarks, and key takeaways to inform our approach
Brand Strategy: Help define your brand’s identity and how you position yourself online, including voice, style, values, etc.
Social Media Strategy Playbook: Your complete blueprint—a tailored strategy including recommendations for profile optimizations, content pillars, brand voice, key performance indicators, paid campaigns and more to make sure anyone who manages your social media has a roadmap moving forward
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Plan, shoot and edit iPhone photography and videography, formatting to specific platform(s)
Develop concepts for content, keeping in mind any relevant trends
Design branded graphics
Collaborate with other partners (professional photographers, graphic designers, web developers, etc.) as needed to build your asset library -
Create monthly content calendars, including copywriting and keyword research, utilizing original content and/or brand’s content library
Ideate and execute organic social media campaigns
Plan organic content around any upcoming events, promotions, or cultural moments as well as evergreen content pillars
Schedule content and monitor performance
Anticipate upcoming content needs -
Routinely monitor accounts
Respond to comments and direct messages, answer customer inquiries, and engage with online community in brand’s voice
Check tags for user-generated content (UGC) and opportunities to engage or repost
Track conversations about your brand and industry to learn more about your audience through social listening and monitoring -
Scout high-quality influencers and content creators whose style and audience fit your brand + goals
Ideate campaign concepts + objectives and develop campaign briefs
Manage outreach and communications with approved influencers, and negotiate trade/rates and agreements as needed
Maintain budgets and report on key analytics to determine campaign performance -
Develop Meta ad campaigns, including objectives, copy, and creative
Implement a boosting strategy for organic content
Define audience and determine optimal targeting, including location, interests and more
Manage budgets, regularly review + report on performance, and recommend adjustments as needed -
Create or redesign branded email template
Determine regular email cadence based on brand’s goals/needs
Write + edit email copy and utilize existing asset library or create content as needed
Leverage brand’s existing email database or build new database
Make recommendations for list segmentation
Interested in learning more? Not sure which services are right for you?
Schedule a free discovery session to discuss and assess your digital marketing needs in a 30-minute consultation—no commitment.